Drive traffic through social media funnels

To achieve the greatest efficiency of your advertising campaigns, we recommend that you use the Vkontakte chatbot funnel scheme. In this way, you direct your campaign to attract users to your community message base and only then send users to one of your landings via mailing lists (you can use the following service PlayBot). This kind of scheme is well proven, as mailings to the Vkontakte community message base allow you to monetise your subscribers for a much longer period of time, which will bring you more income in the end.

You can see an example of a funnel publique at the link: https://vk.com/rocketkeys

It is also recommended to additionally distribute keys through posts, with the help of which you motivate the user to stay in your community for a long time and follow the news.

Below we give you an example of how it works:

User steps

Detailed descriptions to each item in the diagram:

1.

Advertising campaign

You use it to encourage the user to go to your community and write to the bot. This can be any advert on various advertising platforms, in which you specify that the bot gives out keys to games to everyone who writes a message to the community. In the ad you can specify a link to the dialogue with the bot instead of a link to the community in order to direct the user to the right place.

2.

Dialogue with bot

Once in the community, the user has to write a message to the bot in order to get the key. He can come to your community both from an advert and from other sources. Therefore, you should also specify in the community itself that by writing to the bot, the user can get a free key. This can be done either through a pinned post or in the community description. More information

It is desirable to set up the distribution in such a way that one user receives only one key, if you do not want to incur large costs for distribution.Distribution of keys through community messages is useful because you thus fill the base for subsequent mailings with advertising of the store. Please note that by default, the subscriber of the community mailing list will not receive mailings and the effectiveness of the mailings will be very small. But by writing to the community, the user is automatically included in the mailing list, so direct your advertising campaigns to initiate a dialogue with the bot.

3.

Newsletters

These are the same adverts, but sent directly to users' private messages in Vkontakte. With the help of mailings you can hold various promotions, notify users about discounts or special offers in the shop, etc. And the more interesting will be your mailings, the more purchases will be made in your store.

4.

Your Store

From your community's newsletters and posts, users are directed to your store's website, where they make purchases - the ultimate goal of the entire advertising campaign.

Separately, we would like to give a few recommendations on mailings

Fast mailing

Optimal timing of mailings

Choose the time so that the subscriber is most likely to read the message immediately and be able to buy something in the store. The best time is morning/lunch - when the person is going to school/university/work. This is usually the time when everyone opens their social media accounts and scrolls through their newsfeed or looks at posts.More information

The same in the afternoon, when schoolchildren/students come home after school and have free time to go to Vkontakte. On weekends, it is better to move the time of the first mailing to the afternoon, as everyone will still be asleep in the early morning. It can be difficult to find the best time to send out mailings for your audience, so we recommend experimenting for the first time.

More mailing

Number of mailings

We strongly advise against more than 2 mailings per day (one in the morning/lunch and one in the evening). No one will be interested in spam and the more you will flood your subscribers with advertising of your store, the more dissatisfaction and unsubscribes from the community will be. And this will lead to lost revenue and reduced effectiveness of advertising campaigns.

More mailing text

Amount of text in mailings

Long texts describing your retail store or a super promotion are likely to be read to the end by only a few people.

Images in mailing

Pictures in newsletters

Pictures in newsletters are perceived much better than bare text. Therefore, try to attach a promotional picture to your newsletters to complement the advert.

Please note that you are responsible for the promotional materials you use to attract customers to your store. So if you make any promises or giveaways in newsletters or posts, be sure to follow through with what you write. The same goes for giving away keys through community posts.

Useful tools and links

https://vk.com/rocketkeys - funnel publica example.

https://playbot.me - our free chatbot for mailing lists and key giveaways via community posts.

https://t.me/playpaybiz - Telegram chat for partners

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